ARCON DG guarantees professional advancement in advertising

ARCON DG guarantees professional advancement in advertising

 By: Ogunseye Yusuf Olawale

Dr. Olalekan Fadolapo, Director General of Advertising Regulatory Council of Nigeria (ARCON), has assured stakeholders in advertising and marketing of the advancement of the profession in Nigeria.

He shared words of hope while delivering his welcome address at the Advertising Industry (AIC) Colloquium tagged “The Future of Advertising: Role of Platforms, People and Regulation” powered by ARCON held on Thursday, August, 6, 2026 at D’Podium Event Centre, Ikeja. Lagos State.

He said : “The future of advertising cannot be shaped by one stakeholder alone. It requires collaboration that inspires innovation, stakeholders who drive creativity and ethical practice, and a regulatory framework that promotes trust, protects consumers, and supports sustainable industry growth,”

Speaking on technological innovations in advertising and marketing communication, Dr. Fadolapo said: “As technology reshapes communication and digital platforms continue to influence consumer engagement, the need for responsible innovation, professional excellence, and effective regulation has never been more critical”.

 Regulators, academia,  sponsors,  event partners, students, professionals and many dignitaries witnessed the event.